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- MY NOTE DECO®’s inflatable armchairs bounce into the limelight
London - 15/09/09
MY NOTE DECO®’s inflatable armchairs bounce into the limelight
MY NOTE DECO® of France, a designer of decorative products for the home, has just launched Air Concept® – an inflatable, environmentally friendly designer armchair that is 80% recyclable. The Air Concept® armchair is ecological, ergonomic, portable and ultra-light. It is made of an inflatable structure of a contemporary design and is very comfortable, as it is 80% air. Once deflated, the structure, together with its cover, fits inside a small recyclable box.
MY NOTE DECO® is committed to following an ecological approach at all times. The total absence of foam and filling in the armchair means there is 80% less waste to recycle. Air Concept®, therefore, fully meets eco-design principles, since the customer can return the used product to the manufacturer, which will then recycle it.
The Air Concept® armchair is ultra-light and can easily be moved around the home. Its cover is made of 100% organic cotton, decorated with contemporary colours and patterns, and is fully removable and washable. French consumers voted Air Concept® Product of the Year 2009 (TNS SECODIP survey in September 2008 on French brands sold in mass retail outlets, using a sample of 10,000 households representative of the French population, aged 15 or over). The Air Concept® armchair was also awarded the Janus of Industry 2009, a label conferred by the French Design Institute. The Janus of Industry rewards products that have integrated the concept of user benefit at an early design stage.
Air Concept® is available in a selection of designs as part of various contemporary-style collections. The Roadsign® collection features a kangaroo logo that evokes Australia’s wide open spaces, while the refined, innovative design of the Mo By Me® collection is available in both a children’s range (Tribus ORBIS) as well as an adult range. The WANT’ed® collection, based on the character of Ed, a meerkat, is intended for teenagers. All the collections feature a great number of articles, including desk chairs, pouffes, storage boxes and stickers. The Roadsign® collection is designed for both young people and adults seeking escape and a breath of nature. The collection is based around a kangaroo-shaped logo that brings Australia into the home to add a feeling of adventure and space. Armchairs, chairs, pouffes and stickers in a variety of formats fit equally well in the bedroom, the living room or the office.
Tribus ORBIS – the range for children that is part of the Mo By Me® collection – includes zip-up cube-shaped or rectangular storage boxes, in pink or blue, which can be folded or unfolded in a second to store toys or clothes. Some models are designed to slip under the bed in order to gain extra space. The collection is rounded off with a linen hamper, a folding screen and a pear-shaped armchair containing polystyrene microbeads. The latter comes in pink or blue and is removable and washable.
The Mo By Me® collection also features a range of products for adults wishing to update their decoration. Its trendy, innovative and accessible products come in three ranges: Audace, featuring sober graphics upon a black background; Pétillante, with citrus colours; and Tentation, for more contemporary chic. For its part, the WANT’ed collection is much sought-after by teenagers and pre-teens to customise and lay out their living space. Bearing the colours of Ed, a little meerkat heading his tribe with his beloved Liloo, this collection brings animals and nature into children’s bedrooms. This practical, original and affordable collection is rounded off with bean bags, foldable storage boxes and ergonomic desk chairs.
About MY NOTE DECO®
MY NOTE DECO®, which is headquartered in Chimilin, near Lyons and Chambery (in south-eastern France), is owned by Groupe Impex SAS. The group has five sites, which are all certified ISO 9001. Groupe Impex has 380 employees and is present in eight European countries, including France, as well as in China. In 2008, the company’s turnover was €138 million.
For further information, please go to: www.mynotedeco.com
FOR MORE INFORMATION, PLEASE CONTACT:
Kate AMBLER – Press Officer
UBIFRANCE Press Office in London
Telephone: 0207-024-3640
Email: kate.ambler@ubifrance.fr
Web site: www.ftpb.co.uk
UBIFRANCE UK #3316