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- Design’In/Pays de la Loire to showcase region’s creativity at 100% Design
London - 26/08/09
Design’In/Pays de la Loire to showcase region’s creativity at 100% Design
The 100% Design London trade show, to be held in late September 2009, will give the Pays de la Loire, in partnership with the French Trade Commission and promotional body VIA, the opportunity to raise the profile of seven participating companies based in the region. Under the Design’In /Pays de la Loire label, designers and creators will be able to deepen their knowledge of the market; meet purchasing managers and decision-makers in the field; and strengthen their business relations across the board.
Pays de la Loire, in partnership with the French Trade Commission and French organisation VIA (Valorisation of Innovation in Home Furnishing), will showcase bespoke companies designing and manufacturing their products in the region. Members of the press are invited to a cocktail party to meet the designers and Gerard Laizé, who will be in charge of the dedicated 100% France Pavilion at the trade show, from 6:00pm onwards on 24 September 2009 (Stand # K30/French Pavilion).
Pays de la Loire design companies exhibit at 100% Design London
ACTE DECO specialises in mural decoration: the company designs and makes decorative stickers (which can cover an entire wall) and large-scale ecological cloths.
For more information, go to: www.acte-deco.fr
ATELIER POLYHEDRE was originally set up as a ceramics workshop in 2004 by Baptiste Ymonet. The company’s earthenware products are all hand-turned: this traditional form of manufacture ensures that each piece is unique.
For more information, go to: www.polyhedre.com
Exploring the manifold uses of plaster, beyond the traditional applications of ornamentation, has led ATELIER SEDAP to design brand-new lighting products and to develop a unique range.
For more information, go to: www.sedap.com
Since 2002, DIX HEURES DIX (or DHD) has developed innovative and creative designer lighting products that are now sold across the world. For more information, go to: www.dixheuresdix.com
ESPACE LOGGIA was founded in the late 1970s by Mijanou Bardot, Brigitte Bardot’s sister. The company then designed the very first ceiling bed to be launched in France. The company is a specialist in floor-space-saving solutions for residential properties.
For more information, go to: www.espace-loggia.com
L’ORFEVRERIE D’ANJOU designs and produces collections of bowls, champagne buckets and dinner services made in high-filigree solid pewter. The company works with the greatest designers and luxury-goods manufacturers.
For more information, go to: www.lorfevreriedanjou.com
YAMAKADO creates and makes designer furniture. The company’s product lines make for furniture that is foldable, modular, and nomadic — from seats and tables to occasional furniture and sofas.
For more information, go to: www.yamakado.com
Design’In/Pays de la Loire: The label for design in Pays de la Loire
The Pays de la Loire’s regional authorities presently support a far-reaching programme entitled Design’In/Pays de la Loire, which constitutes both an umbrella label and a programme of events.
To illustrate its commitment to design and innovation, Pays de la Loire has decided to invest, since 2008, up to €1.5 million per year in this ambitious programme, which covers all aspects of design and innovation, touching upon business, research, training, and culture.
The business component of the programme focuses on innovation and its benefits to companies’ competitiveness. In 2009, a total of 10 projects were chosen. BlueRing, for example, is a new concept for enabling and extending shipping capacity and port installations, which frees up space thanks to a patented process involving the vertical juxtaposition of infrastructures.
The research and training component stems from the notion that experimentation requires long-term reflection — be it academic or applied — and training courses address a diversity of design approaches. The general-public component relates to design becoming an event, which can question our very ways of living.
In 2009, this third aspect of the programme has resulted in a range of exciting events taking place in Pays de la Loire. For example, the Living in 2050 exhibition, co-hosted by the Pompidou Centre (the contemporary-art centre in Paris) and the Ecole Supérieure du Bois (the woodworking college of Nantes), will be held in October 2009. Through this partnership, the aim is to mobilise the woodworking community and bring new life to the available stocks of maritime pine.
For more information, go to: www.designin.paysdelaloire.fr
For more information, go to: www.espace-loggia.com
L’ORFEVRERIE D’ANJOU designs and produces collections of bowls, champagne buckets and dinner services made in high-filigree solid pewter. The company works with the greatest designers and luxury-goods manufacturers.
For more information, go to: www.lorfevreriedanjou.com
YAMAKADO creates and makes designer furniture. The company’s product lines make for furniture that is foldable, modular, and nomadic — from seats and tables to occasional furniture and sofas.
For more information, go to: www.yamakado.com
Design’In/Pays de la Loire: The label for design in Pays de la Loire
The Pays de la Loire’s regional authorities presently support a far-reaching programme entitled Design’In/Pays de la Loire, which constitutes both an umbrella label and a programme of events.
To illustrate its commitment to design and innovation, Pays de la Loire has decided to invest, since 2008, up to €1.5 million per year in this ambitious programme, which covers all aspects of design and innovation, touching upon business, research, training, and culture. The business component of the programme focuses on innovation and its benefits to companies’ competitiveness. In 2009, a total of 10 projects were chosen. BlueRing, for example, is a new concept for enabling and extending shipping capacity and port installations, which frees up space thanks to a patented process involving the vertical juxtaposition of infrastructures.
The research and training component stems from the notion that experimentation requires long-term reflection — be it academic or applied — and training courses address a diversity of design approaches. The general-public component relates to design becoming an event, which can question our very ways of living.
In 2009, this third aspect of the programme has resulted in a range of exciting events taking place in Pays de la Loire. For example, the Living in 2050 exhibition, co-hosted by the Pompidou Centre (the contemporary-art centre in Paris) and the Ecole Supérieure du Bois (the woodworking college of Nantes), will be held in October 2009. Through this partnership, the aim is to mobilise the woodworking community and bring new life to the available stocks of maritime pine.
For more information, go to: www.designin.paysdelaloire.fr
About 100% Design London
The 100% Design London trade show will be held from 24 to 27 September 2009 at Earl’s Court in London (UK). The organisers describe the event as “the UK´s leading architecture and design event showcasing everything for the modern building and interior”.
The 100% France pavilion (Stand # K30), set up by the French Trade Commission in London, will host the Pays de la Loire companies attending the event.
Members of the press are invited to a cocktail party on Stand # K30 (French Pavilion), which will take place on 24 September 2009 (from 6:00pm onwards).
For more information, go to: http://www.100percentdesign.co.uk/
About Pays de la Loire
Each year, Pays de la Loire assists companies based in the region through a programme of activities focused on international markets (including discovery missions, trade-show participation, meetings with buyers, and seminars). It is estimated that over 5,000 exporters are located in Pays de la Loire.
This programme has been made possible thanks to the region’s collaboration with a network of partners that includes CCI International (the international and export division of the region’s chamber of commerce) and UBIFRANCE (the French government agency for international business development and export support).
Other partners of Pays de la Loire include VIA and Ateliers d’Art de France. VIA (Valorisation of Innovation in Home Furnishing) is a non-profit association that was set up in 1979 by the CODIFA (French Furniture Industries’ Development Committee), with the support of the Ministry for Industry. The vocation of VIA is to promote contemporary creation in furnishing (furniture, lighting, tableware, rugs, interior textiles, etc.), both inside and outside France.
For more information, go to: www.via.fr
Ateliers d’Art de France was created in 1868 and is the largest French federation for arts-and-crafts professionals. It promotes and supports 2,800 French artists, designers and manufacturers in the arts and crafts. Ateliers d’Art de France is co-owner of the world-renowned Maison & Objet trade show.
For more information, go to: www.ateliersdart.com
FOR MORE INFORMATION, PLEASE CONTACT:
Kate AMBLER – Press Officer
UBIFRANCE Press Office in London
Telephone: 020-7235-5330
Email: kate.ambler@ubifrance.fr
Web site: www.ftpb.co.uk
UBIFRANCE UK #3307