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UNITED KINGDOM
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- French Pavilion to highlight marketing expertise at Insight Show
London - 03/06/09
The French Trade Commission in the UK will unveil the French Pavilion at the Insight Show, the market-research trade fair, to be held at the Olympia exhibition centre in London from 30 June to 1 July 2009. The French Pavilion will showcase dynamic French companies from across the marketing industry.
The French Pavilion will offer a unique environment for visitors to discover new products and services, and to find potential business partners. The participating French companies are aiming to reinforce their professional contacts and explore new business opportunities between France and the UK on the occasion of the Insight Show, to be held at Olympia (in London) from 30 June to 1 July.
The companies due to attend are listed below; a more comprehensive catalogue with full details on each of the exhibitors will be available upon request.
Brain Value: Stand D300
Brain Value was founded in 2004 by Nicolas Riou, author of numerous books about marketing and advertising. His next publication, due to be released in France in September, outlines the forthcoming market trends. Brain Value’s approach draws on both strategic planning and qualitative research, delivering sophisticated fieldwork data and strategic analysis. Brain Value also delivers custom-made and innovative methodologies tailored to the needs of the client-company’s own customers (ethno -qualitative films, focus on creativity and innovation, etc.).
For more information, visit our website: www.brainvalue.com
Extensia: Stand D304
Extensia conducts international qualitative and quantitative research projects in a range of industries, from IT and electronics to brown goods, white goods and automotive. Following its merger with Opinéa, the company offers a full range of advanced qualitative and quantitative market-research services, which enable companies to improve cost-effectiveness by reducing fixed costs. Visitors may win a free question to the Quest-Express, the company’s monthly and online Omnibus survey.
For further information, please go to: www.extensia.eu
GNResearch: Stand D301
GNResearch offers qualitative and quantitative studies that integrate top-down and bottom-up flows in order to follow the customer through the entire experience itinerary, from communication to advocacy. GNResearch uses a wide range of integrated resources, carrying out research both online and by telephone, using its own call centre in France as well as its outsourced facilities in Tunisia. The company uses its comprehensive understanding of the market to help its clients build long-term and profitable relationships with their own customers.
For further information, please go to: www.gnresearch.com
Institut des Mamans: Stand D202
L´Institut des Mamans is a market-research agency specialising in studies related to mothers, children and pregnant women. The company has extensive expertise in both qualitative and quantitative methodologies, and has developed a range of innovative products using its large proprietary panel of 60,000 mothers in France, as well as 450,000 mothers across the rest of Europe. L´Institut des Mamans works with leading European companies such as Johnson & Johnson, McDonald´s, GSK, Mattel and Philips Avent.
For further information, please go to: www.institutdesmamans.com
Lb Qualitative Research: Stand D203
Lb Qualitative Research carries out qualitative research on the French market, enabling its clients to generate innovations, as well as develop their brands and products by staying connected to their French targets. The company specialises in research for the food, personal-care and home-care industries, but also conducts projects in other sectors. Lb Qualitative Research supports the rise of ethical consumerism and green brands.
Lb Qualitative Research will hold a conference on 1 July, starting at 2.15pm: Combining qualitative methodologies for better insights with the client company: Le Petit Marseillais (part of the Johnson & Johnson group).
For further information, please go to: http://www.lb-qr.com/index_uk.html
PLM Marketing Research: stand D207
PLM Marketing Research, which was founded in 1987, develops innovative market-research solutions, which aim to reinforce the link between its clients and their consumers. One of the company’s innovative techniques includes shoppers wearing glasses equipped with a micro-camera. They record their own shopping behaviour, and then comment on any purchases made, with the help of an in-depth interviewer.
For further information, please go to: www.plmmarketing.com
Repères: Stand D302
Repères has been helping companies design, develop and optimise their offers of products and services for nearly 30 years. Repères selects and develops adapted investigative techniques, including qualitative and quantitative studies, data-mining (Bayesian networks), and co-creation, as well as observational research combined with the analysis of non-verbal communication where relevant.
For further information, please go to: http://www.reperes.net
Symbial SAS: Stand D201
Symbial carries out worldwide market research using telephone interviews and online questionnaires. Since 2008, the company has been using an innovative solution using CATI Virtual. Furthermore, Symbial’s partner, Universal Control Technologies, provides it with Care Interview – a software package that enables clients to listen to interviews while they are being conducted at Symbial’s call-centre in Normandy, and to monitor the results. Symbial also uses software enabling the use and supervision of home-based tele-researchers.
For further information, please go to: www.symbial.fr
French Pavilion to highlight marketing expertise at Insight Show
The French Trade Commission in the UK will unveil the French Pavilion at the Insight Show, the market-research trade fair, to be held at the Olympia exhibition centre in London from 30 June to 1 July 2009. The French Pavilion will showcase dynamic French companies from across the marketing industry.
The French Pavilion will offer a unique environment for visitors to discover new products and services, and to find potential business partners. The participating French companies are aiming to reinforce their professional contacts and explore new business opportunities between France and the UK on the occasion of the Insight Show, to be held at Olympia (in London) from 30 June to 1 July.
The companies due to attend are listed below; a more comprehensive catalogue with full details on each of the exhibitors will be available upon request.
Brain Value: Stand D300
Brain Value was founded in 2004 by Nicolas Riou, author of numerous books about marketing and advertising. His next publication, due to be released in France in September, outlines the forthcoming market trends. Brain Value’s approach draws on both strategic planning and qualitative research, delivering sophisticated fieldwork data and strategic analysis. Brain Value also delivers custom-made and innovative methodologies tailored to the needs of the client-company’s own customers (ethno -qualitative films, focus on creativity and innovation, etc.). For more information, visit our website: www.brainvalue.com
Extensia: Stand D304
Extensia conducts international qualitative and quantitative research projects in a range of industries, from IT and electronics to brown goods, white goods and automotive. Following its merger with Opinéa, the company offers a full range of advanced qualitative and quantitative market-research services, which enable companies to improve cost-effectiveness by reducing fixed costs. Visitors may win a free question to the Quest-Express, the company’s monthly and online Omnibus survey.
For further information, please go to: www.extensia.eu
GNResearch: Stand D301
GNResearch offers qualitative and quantitative studies that integrate top-down and bottom-up flows in order to follow the customer through the entire experience itinerary, from communication to advocacy. GNResearch uses a wide range of integrated resources, carrying out research both online and by telephone, using its own call centre in France as well as its outsourced facilities in Tunisia. The company uses its comprehensive understanding of the market to help its clients build long-term and profitable relationships with their own customers.
For further information, please go to: www.gnresearch.com
Institut des Mamans: Stand D202
L´Institut des Mamans is a market-research agency specialising in studies related to mothers, children and pregnant women. The company has extensive expertise in both qualitative and quantitative methodologies, and has developed a range of innovative products using its large proprietary panel of 60,000 mothers in France, as well as 450,000 mothers across the rest of Europe. L´Institut des Mamans works with leading European companies such as Johnson & Johnson, McDonald´s, GSK, Mattel and Philips Avent.
For further information, please go to: www.institutdesmamans.com
Lb Qualitative Research: Stand D203
Lb Qualitative Research carries out qualitative research on the French market, enabling its clients to generate innovations, as well as develop their brands and products by staying connected to their French targets. The company specialises in research for the food, personal-care and home-care industries, but also conducts projects in other sectors. Lb Qualitative Research supports the rise of ethical consumerism and green brands. Lb Qualitative Research will hold a conference on 1 July, starting at 2.15pm: Combining qualitative methodologies for better insights with the client company: Le Petit Marseillais (part of the Johnson & Johnson group).
For further information, please go to: http://www.lb-qr.com/index_uk.html
PLM Marketing Research: stand D207
PLM Marketing Research, which was founded in 1987, develops innovative market-research solutions, which aim to reinforce the link between its clients and their consumers. One of the company’s innovative techniques includes shoppers wearing glasses equipped with a micro-camera. They record their own shopping behaviour, and then comment on any purchases made, with the help of an in-depth interviewer.
For further information, please go to: www.plmmarketing.com
Repères: Stand D302
Repères has been helping companies design, develop and optimise their offers of products and services for nearly 30 years. Repères selects and develops adapted investigative techniques, including qualitative and quantitative studies, data-mining (Bayesian networks), and co-creation, as well as observational research combined with the analysis of non-verbal communication where relevant.
For further information, please go to: http://www.reperes.net
Symbial SAS: Stand D201
Symbial carries out worldwide market research using telephone interviews and online questionnaires. Since 2008, the company has been using an innovative solution using CATI Virtual. Furthermore, Symbial’s partner, Universal Control Technologies, provides it with Care Interview – a software package that enables clients to listen to interviews while they are being conducted at Symbial’s call-centre in Normandy, and to monitor the results. Symbial also uses software enabling the use and supervision of home-based tele-researchers. For further information, please go to: www.symbial.fr
About the French Trade Commission
The Trade Commission of the French Embassy in London promotes trade development between France and the UK by offering a range of services to French companies. The Services Department organises B2B events in the form of conferences and networking opportunities, mainly in London.
Insight Show will take place at the Olympia exhibition centre in London (UK) from 30 June to 1 July 2009 between 9.30am and 5.00pm. (On the last day, the trade show closes at 4.30pm.)
For further information, please go to: www.ubifrance.fr
For further information, please contact the French Trade Commission in London directly (see below).
Ms Julie Aramburu
Trade Development Manager
Services Department
French Trade Commission in the United Kingdom
Telephone: +44 (0)20 73 16 41 34
Email: Julie.aramburu@ubifrance.fr
The Trade Commission of the French Embassy in London promotes trade development between France and the UK by offering a range of services to French companies. The Services Department organises B2B events in the form of conferences and networking opportunities, mainly in London.
Insight Show will take place at the Olympia exhibition centre in London (UK) from 30 June to 1 July 2009 between 9.30am and 5.00pm. (On the last day, the trade show closes at 4.30pm.)
For further information, please go to: www.ubifrance.fr
For further information, please contact the French Trade Commission in London directly (see below).
Ms Julie Aramburu
Trade Development Manager
Services Department
French Trade Commission in the United Kingdom
Telephone: +44 (0)20 73 16 41 34
Email: Julie.aramburu@ubifrance.fr
FOR MORE INFORMATION, PLEASE CONTACT:
Kate AMBLER – Press Officer
UBIFRANCE Press Office in London
Telephone: 020-7235-5330
Email: kate.ambler@ubifrance.fr
Web site: www.ftpb.co.uk
UBIFRANCE UK #3262